July, 2025 - Economics.MBA | Micro, Macro, Models and Economics Theories

The Impact of Artificial Intelligence on Consumer Well-Being: Opportunities, Risks, and the Marketer’s Dilemma

Artificial Intelligence (AI) is rapidly transforming the way businesses interact with consumers, offering both profound benefits and significant challenges to well-being, privacy, and ethical marketing. As AI systems become more…

Ramon Cristian July 7, 2025

Marketing

How Wendy’s Can Win the Fast Food Game with Advanced Customer Segmentation and Targeted Marketing Strategies

Introduction: The Modern Challenge for Wendy’s Wendy’s is at a pivotal crossroads in the fast-food industry. With ever-changing consumer tastes and fierce competition from both legacy brands and innovative newcomers,…

Ramon Cristian July 6, 2025

Marketing

MKTG640 – Concepts Quiz: Chapters 8, 9, 10, 11

1. Making Bank Positioning Strategies Tangible Question:When banks make their positioning strategies tangible through the ________ dimension, they ensure the exterior and interior are well-designed, desks are laid out strategically,…

Ramon Cristian July 5, 2025

Marketing

Calculating Brand Equity: The Wendy’s Example — Methods, Analysis, and Insights for Fast Food Brands

Keywords: Wendy’s brand equity, fast food brand value, brand equity calculation, brand valuation methods, restaurant marketing analysis, cost approach, market approach, financial approach, CLV and brand equity, digital marketing, academic…

Ramon Cristian July 5, 2025

Marketing

The Ultimate Guide to Click Through Rates (CTR) and Conversion Rates in Digital Advertising: How Ad Formats, Personalization, and AI are Transforming Online Marketing

Keywords: Click-Through Rate (CTR), Conversion Rate (CVR), digital marketing analytics, ad format comparison, video ads vs. image ads, personalization, AI in marketing, CRO, user experience, predictive modeling, overfitting, multi-interest models…

Ramon Cristian July 4, 2025

Marketing

Customer Lifetime Value (CLV) Explained: A Deep Dive Using Wendy’s as a Case Study

Introduction: The Power of Customer Lifetime Value In today's data-driven and competitive marketplace, understanding your customers is more crucial than ever. One of the most important metrics for marketers, strategists,…

Ramon Cristian July 3, 2025

Marketing

MKTG640 – Concepts Quiz: Chapters 1, 2, 3, 4

Top Marketing Quiz Questions Explained: Mastering Chapters 1–4 with Real-World Insights Are you preparing for your marketing exam or simply want to understand foundational marketing concepts better? This guide breaks…

Ramon Cristian July 3, 2025

Marketing

MKTG640 – Decoding Marketing Terminology

Focus keyphrase: Understanding modern marketing strategies Meta description: Discover how modern marketing blends economics, innovation, and customer experience. Learn key concepts like G-STIC, OVP, and performance marketing with real-life insights…

Ramon Cristian July 2, 2025

Economics

Unlocking Profit Potential: Advanced Pricing Strategies in Managerial Economics

Keywords: advanced pricing strategies, types of price discrimination, peak-load pricing, two-part pricing, all-or-nothing pricing, commodity bundling, managerial economics pricing In today’s hyper-competitive market, setting the right price isn’t just an…

Ramon Cristian July 1, 2025