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The Impact of Artificial Intelligence on Consumer Well-Being: Opportunities, Risks, and the Marketer’s Dilemma
The Impact of Artificial Intelligence on Consumer Well-Being: Opportunities, Risks, and the Marketer’s Dilemma
July 7, 2025
How Wendy’s Can Win the Fast Food Game with Advanced Customer Segmentation and Targeted Marketing Strategies
How Wendy’s Can Win the Fast Food Game with Advanced Customer Segmentation and Targeted Marketing Strategies
July 6, 2025
MKTG640 – Concepts Quiz: Chapters 8, 9, 10, 11
MKTG640 – Concepts Quiz: Chapters 8, 9, 10, 11
July 5, 2025
Calculating Brand Equity: The Wendy’s Example — Methods, Analysis, and Insights for Fast Food Brands
Calculating Brand Equity: The Wendy’s Example — Methods, Analysis, and Insights for Fast Food Brands
July 5, 2025
The Ultimate Guide to Click - Through Rates (CTR) and Conversion Rates in Digital Advertising
The Ultimate Guide to Click Through Rates (CTR) and Conversion Rates in Digital Advertising: How Ad Formats, Personalization, and AI are Transforming Online Marketing
July 4, 2025
Customer Lifetime Value (CLV) Explained: A Deep Dive Using Wendy’s as a Case Study
Customer Lifetime Value (CLV) Explained: A Deep Dive Using Wendy’s as a Case Study
July 3, 2025
MKTG640 - Concepts Quiz: Chapters 1, 2, 3, 4
MKTG640 – Concepts Quiz: Chapters 1, 2, 3, 4
July 3, 2025
MKTG640 - Decoding Marketing Terminology
MKTG640 – Decoding Marketing Terminology
July 2, 2025
Unlocking Profit Potential: Advanced Pricing Strategies in Managerial Economics
Unlocking Profit Potential: Advanced Pricing Strategies in Managerial Economics
July 1, 2025
Cartels and Oligopoly: The Hidden Forces Behind Market Power and Pricing Strategy
Cartels and Oligopoly: The Hidden Forces Behind Market Power and Pricing Strategy
June 30, 2025
Cartels and Oligopoly: A Deep Dive into Market Power and Managerial Strategy
Cartels and Oligopoly: A Deep Dive into Market Power and Managerial Strategy
June 29, 2025
Monopoly and Monopolistic Competition: A Deep Dive into Market Power
Monopoly and Monopolistic Competition: A Deep Dive into Market Power
June 29, 2025
Economic principles of production and cost analysis: The Ultimate Guide for Managers and Students
🔍 Economic principles of production and cost analysis: The Ultimate Guide for Managers and Students
June 27, 2025
Understanding Production and Costs: A Comprehensive Guide for Managers
Understanding Production and Costs: A Comprehensive Guide for Managers
June 27, 2025
Using and Measuring Demand: A Complete Guide for Managers
Using and Measuring Demand: A Complete Guide for Managers
June 26, 2025
Understanding Demand, Supply, and Market Equilibrium: The Foundation of Managerial Economics
Understanding Demand, Supply, and Market Equilibrium: The Foundation of Managerial Economics
June 25, 2025
Understanding Managerial Economics: The Foundation of Smart Business Decisions
Understanding Managerial Economics: The Foundation of Smart Business Decisions
June 23, 2025
Standard Costs and Variance Analysis: The Complete Guide for Managerial Accounting
Performance Measurement in Decentralized Organizations: A Comprehensive Guide
June 23, 2025
Standard Costs and Variance Analysis The Complete Guide for Managerial Accounting
Standard Costs and Variance Analysis: The Complete Guide for Managerial Accounting
June 22, 2025
Flexible Budgets and Performance Analysis: The Ultimate Guide for Managers
Flexible Budgets and Performance Analysis: The Ultimate Guide for Managers
June 20, 2025
Differential Analysis: The Key to Smarter Decision Making in Managerial Accounting
Differential Analysis: The Key to Smarter Decision Making in Managerial Accounting
June 12, 2025
Variable Costing, Absorption Costing, and Segment Reporting: The Ultimate Guide for Managers and Students
Variable Costing, Absorption Costing, and Segment Reporting: The Ultimate Guide for Managers and Students
June 11, 2025
Variable Costing and Absorption Costing: The Ultimate Guide for Management
Variable Costing and Absorption Costing: The Ultimate Guide for Management
June 9, 2025
Variable Costing and Segment Reporting: The Ultimate Guide for Management
Variable Costing and Segment Reporting: The Ultimate Guide for Management
June 7, 2025
Job-Order Costing: A Complete Guide to Calculating Unit Product Costs
Job-Order Costing: A Complete Guide to Calculating Unit Product Costs
June 7, 2025
Mastering Cost-Volume-Profit (CVP) Analysis: Break-Even, Contribution Margin & Profit Planning
Mastering Cost-Volume-Profit (CVP) Analysis: Break-Even, Contribution Margin & Profit Planning
June 2, 2025
Chapter 1 of Managerial Accounting and Cost Concepts by Noreen
Chapter 1 of Managerial Accounting and Cost Concepts by Noreen
June 1, 2025
MGMT 615 Leading Organizations – Business decisions during technological transitions
MGMT 615 Leading Organizations – Business decisions during technological transitions
May 30, 2025
MGMT 615 Leading Organizations – Conflict at Workplace
MGMT 615 Leading Organizations – Conflict at Workplace
May 29, 2025
MGMT 615 Leading Organizations – Difference between a group and a team
MGMT 615 Leading Organizations – Difference between a group and a team
May 28, 2025
MGMT 615 Leading Organizations – Team Leadership
MGMT 615 Leading Organizations – Team Leadership
May 27, 2025
MGMT 615 Leading Organizations – Job Satisfaction
MGMT 615 Leading Organizations – Job Satisfaction
May 27, 2025
MGMT 615 Leading Organizations Gender and Leadership
MGMT 615 Leading Organizations – Gender and Leadership
May 26, 2025
Chapter 4 Northouse - Case Study questions - Ramon Cristian Rocha Silva
MGMT 615 Leading Organizations – Northouse Chapter 4 Case Study Questions
May 26, 2025
MGMT 615 Leading Organizations - Values - Robbins, S. P., & Judge, T. A. (2022)
MGMT 615 Leading Organizations – Values – Robbins, S. P., & Judge, T. A. (2022)
May 24, 2025
MGMT 615 Leading Organizations – Northouse Chapter 3 Case Study Questions
MGMT 615 Leading Organizations – Northouse Chapter 3 Case Study Questions
May 24, 2025
MGMT 615 Leading Organizations - Diversity - Robbins, S. P., & Judge, T.A. (2022)
MGMT 615 Leading Organizations – Diversity – Robbins, S. P., & Judge, T.A. (2022)
May 24, 2025
MGMT 615 Leading Organizations - Northouse Chapter 2 Case Study Questions
MGMT 615 Leading Organizations – Northouse Chapter 2 Case Study Questions
May 23, 2025
MGMT 615 Leading Organizations - Interpersonal Skills - Robbins, S. P., & Judge, T. A. (2022)
MGMT 615 Leading Organizations – Interpersonal Skills – Robbins, S. P., & Judge, T. A. (2022)
May 23, 2025
Business & Society BADM 605 – Modules 9 - Historical and Social Context of Economic Systems, Trade, and Business
Business & Society BADM 605 – Module 9 – Historical and Social Context of Economic Systems, Trade, and Business
May 22, 2025
Business & Society BADM 605 – Modules 7-8 – Lieberman's Social
Business & Society BADM 605 – Modules 7-8 – Lieberman’s Social
May 22, 2025
Business & Society BADM 605 – Modules 4-6 – Implications of Ariely’s Arguments for Business, Government, and Society
Business & Society BADM 605 – Modules 4-6 – Implications of Ariely’s Arguments for Business, Government, and Society
May 21, 2025
Business & Society BADM 605 – Modules 3-4 – On Different Approaches to Prescriptive and Descriptive Ethics
Business & Society BADM 605 – Modules 3-4 – On Different Approaches to Prescriptive and Descriptive Ethics
May 21, 2025
Business & Society BADM 605 - Modules 1-2 - On Society, Human Nature, Social Norms, and Ethics
Business & Society BADM 605 – Modules 1-2 – On Society, Human Nature, Social Norms, and Ethics
May 20, 2025
Chapter 14 – Division of Labor and Manufacture – Capital – Volume 1 – Karl Marx
Chapter 14 – Division of Labor and Manufacture – Capital – Volume 1 – Karl Marx
May 19, 2025
Chapter 13 – Co-operation – Capital – Volume 1 – Karl Marx
Chapter 13 – Co-operation – Capital – Volume 1 – Karl Marx
May 18, 2025
Chapter 12 – The Concept of Relative Surplus-Value – Capital – Volume 1 – Karl Marx
Chapter 12 – The Concept of Relative Surplus-Value – Capital – Volume 1 – Karl Marx
May 17, 2025
Chapter 10 – The working day – Capital – Volume 1 – Karl Marx
Chapter 11 – Rate and Mass of Surplus-Value – Capital – Volume 1 – Karl Marx
May 16, 2025
Chapter 10 – The working day – Capital
Chapter 10 – The working day – Capital – Volume 1 – Karl Marx
May 14, 2025
Chapter 9 – The rate of surplus-value – Capital – Volume 1 – Karl Marx
Chapter 9 – The rate of surplus-value – Capital – Volume 1 – Karl Marx
May 9, 2025
Chapter 8 – Constant Capital and Variable Capital – Capital – Volume 1 – Karl Marx
Chapter 8 – Constant Capital and Variable Capital – Capital – Volume 1 – Karl Marx
May 8, 2025
Chapter 7 – The Labor-Process and the Process of Producing Surplus-Value – Capital – Volume 1 – Karl Marx
Chapter 7 – The Labor-Process and the Process of Producing Surplus-Value – Capital – Volume 1 – Karl Marx
May 6, 2025
Chapter 6 – The buying and selling of labor-power – Capital – Volume 1 – Karl Marx
Chapter 6 – The buying and selling of labor-power – Capital – Volume 1 – Karl Marx
May 5, 2025
Chapter 5 – Contradictions in the General Formula of Capital – Capital – Volume 1 – Karl Marx
Chapter 5 – Contradictions in the General Formula of Capital – Capital – Volume 1 – Karl Marx
May 5, 2025
Chapter 4 – Capital Volume I The General Formula for Capital – Capital – Volume 1 – Karl Marx
Chapter 4 – The General Formula for Capital – Capital – Volume 1 – Karl Marx
April 27, 2025
Chapter 3 – Money, Or the Circulation of Commodities – Capital – Volume 1 – Karl Marx
Chapter 3 – Money, Or the Circulation of Commodities – Capital – Volume 1 – Karl Marx
April 24, 2025
Chapter 2 - Exchange - Capital Volume I - Karl Marx
Chapter 2 – Exchange – Capital – Volume 1 – Karl Marx
April 22, 2025
Chapter 1 - Commodities and money - Capital - Volume 1 – Karl Marx
Chapter 1 – Commodities and money – Capital – Volume 1 – Karl Marx
April 18, 2025
The Impact of Artificial Intelligence on Consumer Well-Being: Opportunities, Risks, and the Marketer’s Dilemma
Posted inMarketing

The Impact of Artificial Intelligence on Consumer Well-Being: Opportunities, Risks, and the Marketer’s Dilemma

Artificial Intelligence (AI) is rapidly transforming the way businesses interact with consumers, offering both profound benefits and significant challenges to well-being, privacy, and ethical marketing. As AI systems become more…
Continue Reading
Posted by Ramon Cristian July 7, 2025
How Wendy’s Can Win the Fast Food Game with Advanced Customer Segmentation and Targeted Marketing Strategies
Posted inMarketing

How Wendy’s Can Win the Fast Food Game with Advanced Customer Segmentation and Targeted Marketing Strategies

Introduction: The Modern Challenge for Wendy’s Wendy’s is at a pivotal crossroads in the fast-food industry. With ever-changing consumer tastes and fierce competition from both legacy brands and innovative newcomers,…
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Posted by Ramon Cristian July 6, 2025
MKTG640 – Concepts Quiz: Chapters 8, 9, 10, 11
Posted inMarketing

MKTG640 – Concepts Quiz: Chapters 8, 9, 10, 11

1. Making Bank Positioning Strategies Tangible Question:When banks make their positioning strategies tangible through the ________ dimension, they ensure the exterior and interior are well-designed, desks are laid out strategically,…
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Posted by Ramon Cristian July 5, 2025
Calculating Brand Equity: The Wendy’s Example — Methods, Analysis, and Insights for Fast Food Brands
Posted inMarketing

Calculating Brand Equity: The Wendy’s Example — Methods, Analysis, and Insights for Fast Food Brands

Keywords: Wendy’s brand equity, fast food brand value, brand equity calculation, brand valuation methods, restaurant marketing analysis, cost approach, market approach, financial approach, CLV and brand equity, digital marketing, academic…
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Posted by Ramon Cristian July 5, 2025
The Ultimate Guide to Click - Through Rates (CTR) and Conversion Rates in Digital Advertising
Posted inMarketing

The Ultimate Guide to Click Through Rates (CTR) and Conversion Rates in Digital Advertising: How Ad Formats, Personalization, and AI are Transforming Online Marketing

Keywords: Click-Through Rate (CTR), Conversion Rate (CVR), digital marketing analytics, ad format comparison, video ads vs. image ads, personalization, AI in marketing, CRO, user experience, predictive modeling, overfitting, multi-interest models…
Continue Reading
Posted by Ramon Cristian July 4, 2025
Customer Lifetime Value (CLV) Explained: A Deep Dive Using Wendy’s as a Case Study
Posted inMarketing

Customer Lifetime Value (CLV) Explained: A Deep Dive Using Wendy’s as a Case Study

Introduction: The Power of Customer Lifetime Value In today's data-driven and competitive marketplace, understanding your customers is more crucial than ever. One of the most important metrics for marketers, strategists,…
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Posted by Ramon Cristian July 3, 2025
Cartels and Oligopoly: A Deep Dive into Market Power and Managerial Strategy
Posted inEconomics

Cartels and Oligopoly: A Deep Dive into Market Power and Managerial Strategy

Introduction: Understanding Market Power in Oligopolies In today’s global economy, few market structures impact managerial decision-making as profoundly as oligopolies and cartels. These forms of market organization dominate industries such…
Posted by Ramon Cristian June 29, 2025
Monopoly and Monopolistic Competition: A Deep Dive into Market Power
Posted inEconomists

Monopoly and Monopolistic Competition: A Deep Dive into Market Power

Introduction: Understanding Market Power In the modern economy, not all firms compete equally. Some are price takers, while others are price makers. These firms, which hold market power, have the…
Posted by Ramon Cristian June 29, 2025
Economic principles of production and cost analysis: The Ultimate Guide for Managers and Students
Posted inEconomics

🔍 Economic principles of production and cost analysis: The Ultimate Guide for Managers and Students

Introduction: Why Production and Cost Analysis Matters In today’s competitive marketplace, successful businesses don’t just guess what to produce or how much to spend—they rely on economic principles of production…
Posted by Ramon Cristian June 27, 2025
Understanding Production and Costs: A Comprehensive Guide for Managers
Posted inEconomics

Understanding Production and Costs: A Comprehensive Guide for Managers

Introduction In the world of managerial economics, understanding production and costs is critical for making sound business decisions. Successful companies must respond to consumer demand while minimizing the costs of…
Posted by Ramon Cristian June 27, 2025
Using and Measuring Demand: A Complete Guide for Managers
Posted inEconomics

Using and Measuring Demand: A Complete Guide for Managers

Keywords: regression analysis, demand measurement, price elasticity, income elasticity, cross-price elasticity, managerial economics, forecasting demand, total revenue, economic decision-making Introduction Understanding and accurately measuring demand is essential for every business…
Posted by Ramon Cristian June 26, 2025
Understanding Demand, Supply, and Market Equilibrium: The Foundation of Managerial Economics
Posted inEconomics

Understanding Demand, Supply, and Market Equilibrium: The Foundation of Managerial Economics

Introduction to Demand and Supply in Managerial Economics In the world of business and economics, understanding the fundamental concepts of demand, supply, and market equilibrium is crucial for making effective…
Posted by Ramon Cristian June 25, 2025
Understanding Managerial Economics: The Foundation of Smart Business Decisions
Posted inEconomics

Understanding Managerial Economics: The Foundation of Smart Business Decisions

Keywords: managerial economics, decision making, opportunity cost, marginal analysis, types of firms, accounting cost, economic profit, business management Introduction: Why Managerial Economics Matters for Every Manager In today’s competitive business…
Posted by Ramon Cristian June 23, 2025
Standard Costs and Variance Analysis: The Complete Guide for Managerial Accounting
Posted inAccounting

Performance Measurement in Decentralized Organizations: A Comprehensive Guide

Keywords: performance measurement, decentralization, responsibility accounting, ROI, residual income, transfer pricing, service department cost allocation, managerial accounting Introduction In today’s complex business environment, organizations are increasingly adopting decentralization to boost…
Posted by Ramon Cristian June 23, 2025
Standard Costs and Variance Analysis The Complete Guide for Managerial Accounting
Posted inAccounting

Standard Costs and Variance Analysis: The Complete Guide for Managerial Accounting

Introduction Standard costs and variance analysis are essential concepts in managerial accounting, providing the foundation for cost control, performance measurement, and operational efficiency in manufacturing and service organizations. Companies ranging…
Posted by Ramon Cristian June 22, 2025
Flexible Budgets and Performance Analysis: The Ultimate Guide for Managers
Posted inAccounting

Flexible Budgets and Performance Analysis: The Ultimate Guide for Managers

Introduction In today’s fast-paced business environment, effective budgeting and performance analysis are crucial for any organization aiming to stay competitive. While static planning budgets provide a starting point, real-world conditions…
Posted by Ramon Cristian June 20, 2025

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  • MKTG640 – Concepts Quiz: Chapters 8, 9, 10, 11
  • Calculating Brand Equity: The Wendy’s Example — Methods, Analysis, and Insights for Fast Food Brands
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