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AI in marketing

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How Artificial Intelligence is Transforming Marketing: Insights, Ethics, and the Future of Personalization
Posted inMarketing

How Artificial Intelligence is Transforming Marketing: Insights, Ethics, and the Future of Personalization

By Ramon Cristian Rocha Silva In today’s fast-changing digital world, artificial intelligence is not just a futuristic idea. It is actively shaping how brands communicate, connect, and convert. From improving…
Posted by Ramon Silva August 2, 2025
The Impact of Artificial Intelligence on Consumer Well-Being: Opportunities, Risks, and the Marketer’s Dilemma
Posted inMarketing

The Impact of Artificial Intelligence on Consumer Well-Being: Opportunities, Risks, and the Marketer’s Dilemma

Artificial Intelligence (AI) is rapidly transforming the way businesses interact with consumers, offering both profound benefits and significant challenges to well-being, privacy, and ethical marketing. As AI systems become more…
Posted by Ramon Silva July 7, 2025
The Ultimate Guide to Click - Through Rates (CTR) and Conversion Rates in Digital Advertising
Posted inMarketing

The Ultimate Guide to Click Through Rates (CTR) and Conversion Rates in Digital Advertising: How Ad Formats, Personalization, and AI are Transforming Online Marketing

Keywords: Click-Through Rate (CTR), Conversion Rate (CVR), digital marketing analytics, ad format comparison, video ads vs. image ads, personalization, AI in marketing, CRO, user experience, predictive modeling, overfitting, multi-interest models…
Posted by Ramon Silva July 4, 2025

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