customer experience Archives - Economics.MBA | Micro, Macro, Models and Economics Theories

How Artificial Intelligence is Transforming Marketing: Insights, Ethics, and the Future of Personalization

By Ramon Cristian Rocha Silva In today’s fast-changing digital world, artificial intelligence is not just a futuristic idea. It is actively shaping how brands communicate, connect, and convert. From improving…

Ramon Cristian August 2, 2025

Marketing

Customer Lifetime Value (CLV) Explained: A Deep Dive Using Wendy’s as a Case Study

Introduction: The Power of Customer Lifetime Value In today's data-driven and competitive marketplace, understanding your customers is more crucial than ever. One of the most important metrics for marketers, strategists,…

Ramon Cristian July 3, 2025