2025 - Economics.MBA | Micro, Macro, Models and Economics Theories

How Artificial Intelligence is Transforming Marketing: Insights, Ethics, and the Future of Personalization

By Ramon Cristian Rocha Silva In today’s fast-changing digital world, artificial intelligence is not just a futuristic idea. It is actively shaping how brands communicate, connect, and convert. From improving…

Ramon Cristian August 2, 2025

Marketing

Guide to MKTG640 Concepts Quiz (Chapters 15–19) with Answers and Explanations

MKTG640 reviewing for your, this comprehensive guide will walk you through all 20 questions based on chapters 15, 16, 17, and 19 (from the Kotler & Keller textbook, 16th edition)…

Ramon Cristian July 27, 2025

Marketing

Supposed Marketing Strategy Behind Wendy’s Recent Ads: A Student’s Analysis

By Ramon Cristian Rocha Silva – Broadwell College of Business and Economics, Fayetteville State UniversityThis post is part of a marketing class project (MKTG 640: Modern Marketing) In this blog…

Ramon Cristian July 25, 2025

GRE

GRE Essay Examples: Top Responses and Writing Tips

Looking for real examples of GRE essays to help you prepare for the Analytical Writing Assessment? You’re in the right place. This post provides high-scoring examples of GRE essays, including…

Ramon Cristian July 18, 2025

Marketing

Quiz Answers and Explanations MKTG640 (Chapters 12, 13, 14)

Introduction: Ace Your Marketing Communications Exam Are you searching for the most complete guide to the MKTG640 Concepts Quiz for Chapters 12, 13, and 14? This post gives you all…

Ramon Cristian July 16, 2025

Marketing

The Impact of Artificial Intelligence on Consumer Well-Being: Opportunities, Risks, and the Marketer’s Dilemma

Artificial Intelligence (AI) is rapidly transforming the way businesses interact with consumers, offering both profound benefits and significant challenges to well-being, privacy, and ethical marketing. As AI systems become more…

Ramon Cristian July 7, 2025

Marketing

How Wendy’s Can Win the Fast Food Game with Advanced Customer Segmentation and Targeted Marketing Strategies

Introduction: The Modern Challenge for Wendy’s Wendy’s is at a pivotal crossroads in the fast-food industry. With ever-changing consumer tastes and fierce competition from both legacy brands and innovative newcomers,…

Ramon Cristian July 6, 2025

Marketing

MKTG640 – Concepts Quiz: Chapters 8, 9, 10, 11

1. Making Bank Positioning Strategies Tangible Question:When banks make their positioning strategies tangible through the ________ dimension, they ensure the exterior and interior are well-designed, desks are laid out strategically,…

Ramon Cristian July 5, 2025

Marketing

Calculating Brand Equity: The Wendy’s Example — Methods, Analysis, and Insights for Fast Food Brands

Keywords: Wendy’s brand equity, fast food brand value, brand equity calculation, brand valuation methods, restaurant marketing analysis, cost approach, market approach, financial approach, CLV and brand equity, digital marketing, academic…

Ramon Cristian July 5, 2025

Marketing

The Ultimate Guide to Click Through Rates (CTR) and Conversion Rates in Digital Advertising: How Ad Formats, Personalization, and AI are Transforming Online Marketing

Keywords: Click-Through Rate (CTR), Conversion Rate (CVR), digital marketing analytics, ad format comparison, video ads vs. image ads, personalization, AI in marketing, CRO, user experience, predictive modeling, overfitting, multi-interest models…

Ramon Cristian July 4, 2025