AI in marketing - Economics.MBA | Micro, Macro, Models and Economics Theories

How Artificial Intelligence is Transforming Marketing: Insights, Ethics, and the Future of Personalization

By Ramon Cristian Rocha Silva In today’s fast-changing digital world, artificial intelligence is not just a futuristic idea. It is actively shaping how brands communicate, connect, and convert. From improving…

Ramon Cristian August 2, 2025

Marketing

The Impact of Artificial Intelligence on Consumer Well-Being: Opportunities, Risks, and the Marketer’s Dilemma

Artificial Intelligence (AI) is rapidly transforming the way businesses interact with consumers, offering both profound benefits and significant challenges to well-being, privacy, and ethical marketing. As AI systems become more…

Ramon Cristian July 7, 2025

Marketing

The Ultimate Guide to Click Through Rates (CTR) and Conversion Rates in Digital Advertising: How Ad Formats, Personalization, and AI are Transforming Online Marketing

Keywords: Click-Through Rate (CTR), Conversion Rate (CVR), digital marketing analytics, ad format comparison, video ads vs. image ads, personalization, AI in marketing, CRO, user experience, predictive modeling, overfitting, multi-interest models…

Ramon Cristian July 4, 2025